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A Great Weekly Newspaper Goes Mobile

Die Zeit Logo

DIE ZEIT goes mobile with digital agency artundweise in order to be present on all channels, making use of censhare technology for freedom in design, automated content provision, and a centralized editorial system.

Even publications like DIE ZEIT, which regularly set circulation records in their print version, have to adjust to the accelerated information consumption and communication behavior of their target group. For DIE ZEIT, it was important to be present in all channels, while continuing to build on its USPs of high journalistic quality and an appealing layout.

DIE ZEIT’s app strategy is product centered, with its publishing house being home to two strong brands – DIE ZEIT and ZEIT ONLINE – and this mobile strategy is supported by censhare technology.

One of the lessons we learned from our highly successful relaunch was that it is impossible to give too much attention to the design and the user guidance.

Christian Röpke
Managing Director, DIE ZEIT

A censhare based app complements DIE ZEIT’s mobile strategy and is the ideal product for the print brand with its weekly publishing schedule, allowing complete freedom in the apps' design and delivering automated content provision. The app is also supported by a centralized editorial system, enabling editors to choose contents from either its DIE ZEIT or the ZEITmagazine products, edit all articles within the censhare system via the web, create new articles, or load selected articles as InDesign documents into the DIE ZEIT design.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About artundweise

artundweise is a creative agency for the digital age and develops digital communication for brands, media and SMEs. artundweise is independent and owner operated. artundweise invents, moves and conquers since 1991.

DIE ZEIT is a weekly German national newspaper that was first published in 1946. The publishing house has belonged to the Georg von Holtzbrinck publishing group since 1996. The print edition appears every Thursday and the place of publication is Hamburg. The DIE ZEIT app was jointly developed by DIE ZEIT and ZEIT ONLINE: The editorial departments of DIE ZEIT and ZEITmagazine were responsible for the editorial concept, ZEIT ONLINE and the agency artundweise for the technical and publishing concept, while censhare contributed the app production environment that was then adapted to the requirements of the DIE ZEIT editors by censhare partner artundweise.

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artundweise GmbH
Konsul-Smidt-Straße 8L
28217 Bremen / Germany

censhare for Publishing and Media

censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.

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