As one of the world’s leading companies in the home appliance market, BSH Hausgeräte GmbH (BSH), sells its products globally through more than 10 different brands, including Bosch and Siemens, as well as Gaggenau and Neff. Offering hundreds of different products, with versions marketed to a large number of countries and requiring text translations, BSH needed to update its content management system, making it easier to use and tell stories about product features that integrated a wide range of different content.
BSH decided to implement censhare, with a focus on the integration of Product Information Management (PIM) and Digital Asset Management (DAM), as well as an attractive user interface and good performance. censhare was able to cover all BSH’s requirements in one central system, including the importing of picture and content information. It was also able to provide a user interface to maintain data and show the context of the information, implement complex logic to export to downstream systems, and create processes.