Smart Content Repository Boosts Ecommerce

Steinberg relies on censhare as a central company wide information management hub to underpin further rapid growth.

  1. chevron left iconSmart content repository boosts ecommerce


websites automatically driven using censhare


minutes for product updates, reduced from 4 hours


hour for products to go live in the online shop


seconds per picture search, down from 30 minutes

Steinberg Media Technologies is one of the world’s leading producers and suppliers of professional software and hardware for production and processing of digital music and audio. It sells over 50 different products worldwide, both directly and via distributors, and its website and online shop are available in five languages, with product information and interfaces offered in some cases in eight or nine languages.

In 2014, Steinberg was facing a decision that would affect its very existence: The company urgently needed a modern system of product information management in order to continue to exploit its content and underpin the headlong growth in ecommerce with efficient processes and technologies. In 2016, censhare was implemented to tackle this challenge head on.

The great thing is, thanks to censhare we now have an end to end process for our most important channel, our website. For us it’s a dream come true.
Jonas Baumbach

Head of Digital, Steinberg Media Technologies

Driving growth through automation

Implemented in close collaboration with msp, a software integration specialist and censhare Strategic Partner, censhare now drives efficiency and growth through automated processes, facilitating a reduction in the demands on employees' time and a higher focus on personalization. The Digital Unit at Steinberg has become key in steering, implementing and supporting business processes via censhare.

The Digital Unit at Steinberg has acquired a key function. [censhare] ultimately creates value for the company and allows us to exploit sales potential.
Daniel Röper

Director of Digital, Steinberg Media Technologies


About Steinberg Media Technologies

Steinberg has been providing award winning, technologically advanced music and media production products for musicians and producers of music, video and film since 1984. Today, Steinberg is one of the world's largest manufacturers of music and audio software and hardware, with millions of users worldwide. Steinberg also provides business customers with license management and copy protection systems. The Steinberg range of products has long since found world renown in all aspects of modern digital audio processing. They form the backbone of facilities specializing in music composition and production, mastering, restoration, sound design and audio post for the music, game and film industries.

Solutions for media & entertainment:

censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.


Publishing across multiple sites and media

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The changing face of media

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Professional campaign management thanks to efficient workflows and automation

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