Marketing is on the brink of a radical transformation
Marketing today is more complex than ever: 80% of CMOs feel overwhelmed by emerging channels and technologies, struggling to maintain control over their marketing efforts. At the same time, management is demanding tangible results, yet 75% of CMOs are falling short of business targets. Meanwhile, consumer expectations are skyrocketing, with 80% of customers wanting personalized experiences that truly resonate.
Here comes AI
AI is disrupting marketing and accelerating transformation. It will shift 75% of the marketing function from operational production to strategy and control.
Personalization is now a must
True personalization requires creating experiences at scale, which are fine-tuned with each successive interaction and empower customers to get what they want: faster, cheaper, or more easily.