In modern omnichannel retail marketing, it's vital to reach customers with precise and relevant content across many channels. This paper provides orientation and gives tips on how to master the challenge.
There is a bewildering array of solutions in the marketplace, all claiming to help manufacturing companies beat the economic climate, become more efficient and stand out from the competition. But, at the heart of any successful business today is content, and at the heart of content is Product Information Management (PIM), Digital Asset Management (DAM), and a Content Management System (CMS).
Modern communication across the multitude of channels calls for new ways of thinking about content production.
Keeping on top of your product information, assets and content is central to a secure and successful omnichannel retail strategy. By using product information management (PIM), digital asset management (DAM) and content management systems together, you can develop an unbeatable resource today, and for the future.
There is a bewildering array of solutions in the marketplace, all claiming to help manufacturing companies beat the economic climate, become more efficient and stand out from the competition. But, at the heart of any successful business today is content, and at the heart of content is Product Information Management (PIM), Digital Asset Management (DAM), and a Content Management System (CMS).
Modern communication across the multitude of channels calls for new ways of thinking about content production.
Keeping on top of your product information, assets and content is central to a secure and successful omnichannel retail strategy. By using product information management (PIM), digital asset management (DAM) and content management systems together, you can develop an unbeatable resource today, and for the future.
Marketing Resource Management: Purpose, Characteristics and Supplier Market - A market overview from b.telligent
A censhare Whitepaper on modern omnichannel retail marketing and how it's done.
A paper exploring the advantages a Headless CMS for your organization, supporting new possibilities for your content and the audiences waiting to consume it.
A paper by industry expert Theresa Regli, exploring how integrated content management fundamentally improves the way enterprises work, through centralized content processes and operations for heightened efficiency and quality.
Digital content is the central tenet of modern marketing. This guide helps you explore the true potential of DAM, and identify the opportunities that matter most for your brand.
Industry analyst and DAM expert, Theresa Regli, looks at the disconnected state of the many vendor solutions across the MarTech software industry, and how this can let enterprise organizations down.
