Structure Then Scale: Power Your Marketing with PIM, DAM, and AI

Unified Product Information Management (PIM) and Digital Asset Management (DAM) are the foundation for AI-powered marketing. This guide shows how integrated systems reduce errors, accelerate launches, and enable AI to generate, tag, adapt, and optimize content across channels. With real-world examples from manufacturing, retail, and hospitality, this is your blueprint for building scalable, intelligent marketing operations.

What you'll learn:

• Why disconnected content and data sabotage AI outcomes
• How PIM + DAM integration lays the groundwork for automation and personalization
• How BEGA saved 1,500+ hours and improved data accuracy by 70%
• How IHG scaled content across 6,000+ properties with real-time updates
• How AI enhances workflows with smart tagging, generation, and optimization

If you're curious about what AI really means for your content and product systems, this ebook is for you.