Purchasing cooperative takes digital transformation in its stride

MEGA eG centralizes all its contents thanks to censhare’s professional content platform.

  1. chevron left iconPurchase cooperative takes digital transformation

> 80,000

articles in the online store




faster content updates

400 million

euros in annual sales

MEGA eG was founded in Hamburg in 1901. Today, the cooperative has over 1,700 employees and generates sales of around 400 million euros at 125 locations throughout Germany. Stationary trade has always formed the core of the business, which has been supplemented by an online store - an SAP Commerce System - since 2017.

The company used a proprietary image database to organize product images. However, even basic information about the stored images was unclear or inconsistent, such as their resolution, origin or usage rights. With the launch of the online store it also quickly became evident that maintaining the product information was more complex than expected. As the existing image database was unsuitable for seamless, efficient collaboration with the online store, MEGA eG began searching for a powerful DAM system and found its solution in censhare.

"Data used to be scattered all over the company - on hard drives, on laptops, on network drives - so using and preparing content was a time-consuming affair. Today, we are storing and managing data centrally and have automated many time-consuming content processes."
Joachim Klein

Authorized Signatory, Head of Purchasing and Product Range Management, MEGA eG

kolb digital as SAP expert

MEGA eG opted for censhare DAM and kolb digital as their implementation partner, a platinum partner of censhare. As a specialist for digital transformation, the latter was able to contribute its extensive experience in the connection of SAP systems - a decisive aspect in choosing the combination of censhare and kolb digital.

The improvements resulting from the use of censhare are immediately tangible. Whereas MEGA eG used to spend a lot of time on manually preparing media data for the online store, today it takes only seconds to update media assets in the online store. For MEGA eG, the project has been an outstanding success and the team is already working on expanding the censhare system for print production.

"The look and feel and the functionality of the censhare interface convinced us, as did the elegant integration of our SAP systems. Our expectations were fully met."
Joachim Klein

Authorized Signatory, Head of Purchasing and Product Range Management, MEGA eG

About MEGA eG

The MEGA Group is a group of companies operating throughout Germany with more than 120 locations and an online shop for all aspects of specialist tradesmen's needs. For 120 years, the group of companies has been providing excellent services and, as an independent system provider in the German market of the future for renovation, refurbishment and modernisation, is 100% committed to the crafts.

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Meet the project specialists

kolb digital

kolb digital is a modern software integrator that combines solutions for content management with solutions for customer experience. In doing so, our consultants and specialists focus on user-friendly and efficient systems and platforms around the topic of content. In this way, our customers receive a perfect data basis for interaction with their customers and consumers. Our customer experience team integrates first-class solutions that enable our clients to communicate with their customers across all touchpoints - online and offline.


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