Central PIM and Flexible Publishing

ESA looks to censhare as a flexible platform to ensure the quality and relevance of its product data for different target groups.

  1. chevron left iconCentral PIM and flexible publishing




online shops


B2B customers


flyers per year

ESA, the leading purchasing organization of the Swiss automobile and motor vehicle industry, is cooperatively owned by its actual customers – meaning a total of some 7,000 co-owners.

In this highly competitive market, ESA is able to draw on 90 years of experience and extensive knowledge regarding product and service requirements, which is embodied in the form of over 500,000 product data of various consumer goods. And it is exactly this information that must be optimized for its successful use in an increasingly digitalized environment.

Its previous Product Information System (PIM) was both outdated and cumbersome. So ESA implemented censhare as a replacement which could meet the requirements of fundamental market shifts, using it as a central and universal content management system, and a crucial part of its infrastructure.

By integrating censhare, we have achieved significantly faster, simpler, and more flexible processes overall for data management and distribution
Christine Wälchli

Business Analyst , ESA

A team success

Requirements for the censhare implementation were developed in various workshops, with future users actively participating in discussing their respective needs and user stories. This early involvement ensured internal user buy in of the solution - definitely a decisive factor for a successful and fruitful implementation.

The project was then implemented in an agile manner, and the outcome was a system which met all of ESA’s demands. These include the central structuring of data, the enrichment of product data with connected content and information, process automation, and standardized interfaces.

censhare meets our very broad requirements. The system also impresses in its daily operation and we enjoy working with it
Heinz Rolli

Leiter IT-Entwicklung, ESA


About ESA

Founded in 1930, ESA is the leading cooperative purchasing organizationof the Swiss car and motor vehicle industry. With the central purchasing department, the production and distribution of all articles and services required in the car and motor vehicle trade, the company makes major contributions to the success of their co-owners/cooperative members.

Solutions for manufacturers:

censhare helps transform the way a manufacturer operates, helping it reap all the benefits of the digital age.


Added value thanks to semantically managed product data

Leister, a leading technology group, found in censhare an expansive and flexible content and product data management system.


The digital experience for the performing arts

The Philadelphia Orchestra, one of the world’s prominent orchestra’s was looking to break down silos to form a central content hub and single source of truth for its digital assets.


A new look for Content Management

Slimming World is making it easier to organize the content and information that supports its members.

Want to learn more?