A New Look For Content Management

Slimming World is making it easier to organize the content and information that supports its members.

  1. chevron left iconA new look for Content Management


images shared across the company


recipe books sold per year


reduction in design planning for books


jobs a week handled for design team

Slimming World creates content across multiple channels to give its members and consultants the right support at the right moment in their weight loss journey. It urgently needed to organize, connect, and distribute that content in the best possible way.

With the introduction of censhare, Slimming World streamlined the way in which it internally shared its 30,000 images. Automated project planning is now a reality and the migration of the magazine's production workflow into censhare is being planned. The goal of truly uniting the company’s content in one system where assets (images, recipes, products, success stories, etc.) are tagged, searchable, and usable is well under way, and this is just the start of Slimming World’s exploration into how best it can use censhare.

Rather than talking about multiple systems, CRMs, PIMs, and MRMs, we just talk about one system – the DAM – and censhare. And we’re only just scratching the surface of what we can do.
James Naylor

Group Publishing Systems Manager, Slimming World

Supporting teams with DAM

We chat to James about his mantra of “letting creatives create” and the benefits of having a Digital Asset Management (DAM) system at the center of this strategy, sharing some of the results he has seen both at Slimming World and at Hearst Magazines.

You can dive deeper into how Slimming World is turning its brand into a content powerhouse with this on demand session. James talks further on how he enables content marketers via technology to engage consumers across the Slimming World platforms:

More from Slimming World

With censhare, the team sets the publish date, and censhare works backwards to schedule a project in a couple of minutes. This used to take four or five hours.
James Naylor

Group Publishing Systems Manager, Slimming World


About Slimming World

Founded in 1969, Slimming World is the UK’s most advanced and effective weight management organization. With thousands of weekly groups held across the UK, they influence millions of people each year to eat more healthily and adopt a more active lifestyle.

Solutions for media & entertainment:

censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.


The changing face of media

Hearst UK pushes boundaries by innovating and collaborating with censhare as it shifts from being a publisher to a modern media company.


Better magazines at lower cost

Egmont is keeping its magazine brands as strong as possible for as long as possible as it diversifies into new services for its core audiences.


Automating the print and media service business

Europe's leading print specialist decides for censhare in order to automate and improve its services.

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