Elevate your Marketing

Confront the "need for action" in automating your marketing workflows.

Challenges

International online and offline competition and advancing diversification among buyer groups pose major challenges for retail companies. Huge volumes of images, product descriptions and logos have to represent constantly changing product ranges to a rapidly fluctuating target group. All information must be consistent between the order, planning and merchandise management systems. For all marketing messages both on and offline, the quality and availability of products, prices, images, graphics, movies, reviews and social media are decisive success factors.

All communications can be tailored accurately with variations for output channels, customer segments, regions and buyer trends. Distributed, international teams should be able to work together smoothly and transparently, while controlling, managing and approving all assets and products.

We have been able to reduce the costs of producing advertising material by a tremendous measure and to organize the process far more efficient and transparent.

Gabriel Gübeli
Head of Promotions Management

Watch Migros Case Study

Strategies

With Digital Asset Management , retail companies can cut the costs of all marketing campaigns. Communications can be processed internationally, selectively and accurately. Automated workflows for creation and adaptation of communications and the integration with all relevant channels enables multichannel, language and localized versions as well as individual offerings for specific target groups and recipients.

The time and costs spent searching for information, the repeated creation of missing files and storage in various locations are all reduced. The integration into campaign planning also helps to cut approval and correction cycles.

Local campaigns or special offers from retailers can be visually created and article information easily connected with offers. Creative and layout teams edit all communications worldwide with the same information, and marketing assets are connected with campaign planning in the central marketing calendar.

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Elevate your Marketing

Confront the "need for action" in automating your marketing workflows.

Challenges

Strategies

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