Accelerated Content

Charged with the task of increasing demand for JLR cars while saving the company money, Spark44 looked to censhare for a way of operating more efficiently.

Now, censhare holds over 300,000 assets, serves 10,000 downloads each month, and is used by 11,000 people across Spark44 and JLR. It operates as a single source of truth for its digital assets, a web CMS, a workflow governance platform, a resource and project management tool, and as a way to create and distribute emails to customers. All in all, Spark44’s content production is now 68% faster than it was before censhare.

Watch Spark44 in Action

Ahmed Hasan talks to censhare about driving the marketing machine for Jaguar Land Rover using digital asset management (DAM) to face the challenge of personalization on a global scale, the content explosion, and the need for strategy.

You can also hear from Jerry Melichar, Director of Operations at Spark44, speaking in fine detail about the motivations behind its custom DAM, its development and daily usage as a central platform supporting the management of projects, resources, and assets for Jaguar Land Rover, and the benefits it brings to international network of teams, in this on demand webinar:

Spark44 uses censhare hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs, and scale applications.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.