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Passion, lifestyle and an air of lightness - this is how Editor In Chief Anke Krohmer describes the brand core of the food magazine Lust auf Genuss published on a monthly basis by Burda. The company is using censhare software to produce the magazine, having realized that the innovative Universal Content Management platform supports and enhances one key factor in particular: the capability to produce at various different sites.
Now we can reuse all of our content for online scenarios, apps and all the way through to television.
censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.
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