International online and offline competition and advancing diversification among buyer groups pose major challenges for retail companies. Huge volumes of images, product descriptions and logos have to represent constantly changing product ranges to a rapidly fluctuating target group. All information must be consistent between the order, planning and merchandise management systems. For all marketing messages both on and offline, the quality and availability of products, prices, images, graphics, movies, reviews and social media are decisive success factors.
All communications can be tailored accurately with variations for output channels, customer segments, regions and buyer trends. Distributed, international teams should be able to work together smoothly and transparently, while controlling, managing and approving all assets and products.