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Picture Your Dream Getaway

Newmarket Holidays was looking for a way to organize its travel imagery and got more than it was expecting with censhare.

Download Success Story

Newmarket Holidays needed a way to make thousands of travel images accessible and searchable to users across the company. It also wanted to make its publishing and marketing processes more efficient. Right now, the censhare DAM system contains more than 8,000 of Newmarket Holidays’ images for about 400 different tours. Using the censhare solution an image server also means that images are accessible to both Windows and Mac users across four different teams via the censhare web client.

The long term value in censhare, for us, is automating as many of our marketing processes as possible.

Liam Bennett
Digital Asset Coordinator, Newmarket Holidays

Business Results

1,000s

of images organized, tagged and searchable

1

hero image for each tour

8,000

images for 400 tours

Newmarket Holidays plans to expand its use of censhare from just image management to publishing automation which will see all studio workflows migrated into censhare, including brochure production, in an effort to create a consistent and easy to use single source of truth for the whole company.

Although we thought the more basic DAM solutions were what we wanted at the time, censhare represented what the possibilities were. Consistent, easy to access, one source of truth for everything.

Liam Bennett
Digital Asset Coordinator, Newmarket Holidays

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About Newmarket Holidays

Newmarket Holidays has been making a difference to its clients’ travelling experiences since 1983, providing superb value at affordable prices, excellent arrangements and the best in customer care, from the moment of booking, till long after the customer returns. Whether it’s a two day trip or a special event, or a three week exploration of the other side of the world, the Newmarket Difference is that it's with the customer all the way!

Newmarket Holidays Logo

Contact:
The Newmarket Group
Cantium House
Railway Approach
Wallington
Surrey SM6 0BP / UK
www.newmarketholidays.co.uk

censhare for Service Providers

The censhare platform enables any teams in an organization to access and use any digital asset, simply and efficiently.

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censhare Resources

We create, commission and curate a variety of great content for you to download - from whitepapers to industry reports and analyst insights. Find all of them in once place on our Resources page!

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