Accelerated Content

Spark44, a client agency joint venture with Jaguar Land Rover (JLR), is using censhare to help save JLR £55 million and speed up content production by 68%.

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Charged with the task of increasing demand for JLR cars while saving the company money, Spark44 looked to censhare for a way of operating more efficiently.

Now, censhare holds over 300,000 assets, serves 10,000 downloads each month, and is used by 11,000 people across Spark44 and JLR. It operates as a single source of truth for its digital assets, a web CMS, a workflow governance platform, a resource and project management tool, and as a way to create and distribute emails to customers. All in all, Spark44’s content production is now 68% faster than it was before censhare.

I'm a big believer in sweating assets, and we're bleeding this one dry. censhare makes our lives so much easier in so many ways.

Ahmed Hasan Head of Digital Marketing, Spark44

Business Results


saved for Jaguar Land Rover since 2011


faster content production process


assets available to agency network in 18 countries


users at Jaguar Land Rover


increase in car sales since 2012

Watch Spark44 in Action

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Ahmed Hasan talks to censhare about driving the marketing machine for Jaguar Land Rover using digital asset management (DAM) to face the challenge of personalization on a global scale, the content explosion, and the need for strategy.

You can also hear from Jerry Melichar, Director of Operations at Spark44, speaking in fine detail about the motivations behind its custom DAM, its development and daily usage as a central platform supporting the management of projects, resources, and assets for Jaguar Land Rover, and the benefits it brings to international network of teams, in this on demand webinar:

More from Spark44

censhare was the best choice out of all the solutions we looked at, because it works across our entire workflow.

Ahmed Hasan
Head of Digital Marketing

Spark44 uses censhare hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs, and scale applications.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About Spark44

Spark44 is a joint venture between JLR and agency management, dedicated to the Jaguar and Land Rover brands. With 18 offices in 16 countries, Spark44 functions as one global team, client and agency, developing in partnership a holistic communication program across all media channels with one global P&L shared between us. Today, more than 1,000 Spark44 associates are supporting the entire mix of Jaguar Land Rover’s marketing communications on a day to day basis.

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2nd Floor Norfolk House
Birmingham B5 4LJ / UK

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