A Great Weekly Newspaper Goes Mobile

Even publications like DIE ZEIT, which regularly set circulation records in their print version, have to adjust to the accelerated information consumption and communication behavior of their target group. For DIE ZEIT, it was important to be present in all channels, while continuing to build on its USPs of high journalistic quality and an appealing layout.

DIE ZEIT’s app strategy is product centered, with its publishing house being home to two strong brands – DIE ZEIT and ZEIT ONLINE – and this mobile strategy is supported by censhare technology.

A censhare based app complements DIE ZEIT’s mobile strategy and is the ideal product for the print brand with its weekly publishing schedule, allowing complete freedom in the apps' design and delivering automated content provision. The app is also supported by a centralized editorial system, enabling editors to choose contents from either its DIE ZEIT or the ZEITmagazine products, edit all articles within the censhare system via the web, create new articles, or load selected articles as InDesign documents into the DIE ZEIT design.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.