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Universal Content Management

The platform that combines all your marketing processes, people and content together into a single, responsive, creative unit.

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Unify and Simplify Your Marketing in One Seamless System

Remove a heap of day-to-day drudgery and spend your time building exciting, joined-up marketing campaigns. All your teams use the same, up to date content and information to craft targeted messages and memorable customer experiences on any channel. From planning and creation to transformation and use, censhare Universal Content Management enhances collaboration and aligns creative thinking.

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£55m

saved for Jaguar Land Rover since 2011

70%

of layout work automated

99%

99% reduction in design planning time for books

70%

reduction in hosting costs

+75%

efficiency in producing advertising materials

Benefits

Eliminate time consuming and costly complexity and improve collaboration on marketing campaigns for any channel.

Using a single, common platform, teams collaborate easily, boosting creativity and productivity
Create content just once, then automatically transform it for any channel
Avoid costly errors by ensuring teams are always using accurate, up to date content
Use streamlined processes and automation to let teams focus on the customer experience
Clear project tracking helps spot and resolve costly problems before it’s too late
Ensure a brand experience that’s consistent, high quality, personalized, and convincing

Products

Universal Content Management offers all the capabilities you need, all running on the same platform using powerful semantic database and search technology. Your teams can quickly find the digital assets they need and work with them to tailor and deliver the message.

Digital Asset Management (DAM)

Stores all digital content, such as images, videos, documents, graphics and more, allowing users to create, edit, and update content for any need.

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Product Information Management (PIM)

Provides a single, reliable source of all product information for multiple uses, particularly to produce sales and marketing content.

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Content Management (CMS)

Enables users to create compelling media neutral content then automatically tailor it to any marketing channel in almost limitless ways.

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Functionality Modules

We offer additional modules to cover a wide range of specific use cases, from marketing project planning, localization and translation to variant management, targeting and print production management.

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