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Universal Content Management

The single platform that unites your processes, teams and creativity to unlock the full value of your content.

Get in Touch to Learn More

Learn more about Universal Content Management

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Unify and Simplify Your Marketing in One Seamless System

Let all your teams work as one, using the same, always up to date content and information to create powerful messages and memorable customer experiences on all marketing channels. From planning and creation to transformation and use, Universal Content Management helps unleash collaboration and aligns people’s creativity to build exciting, joined up marketing campaigns that work.

£55m

saved for Jaguar Land Rover since 2011

9

million files on 420,000 products

+75%

efficiency in producing advertising materials

7

different databases replaced with one

38

websites relaunched in 22 languages

Benefits

Eliminate time consuming and costly complexity in the creation of all your marketing campaigns, across all channels.

Using the same platform, teams collaborate easily, boosting creativity and productivity
Create content just once, then automatically transform it for any channel
Avoid costly errors by ensuring teams are always using accurate, up to date content
Use streamlined processes and automation to let teams focus on the customer experience
Clear project tracking helps spot and resolve costly problems before it’s too late
Ensure a brand experience that’s consistent, high quality, personalized, and convincing

Products

Universal Content Management offers all the capabilities you need, all running on the same platform using powerful semantic database and search technology. Users can quickly and intuitively find the digital assets they need and work with them in the most efficient way possible.

Digital Asset Management (DAM)

Stores all digital content, such as images, videos, documents, graphics and more, allowing users to create, edit, and update content for any need.

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Product Information Management (PIM)

Provides a single, reliable source of all product information for multiple uses, particularly to produce sales and marketing content.

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Content Management (CMS)

Enables users to create compelling media neutral content then automatically tailor it to any marketing channel in almost limitless ways.

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Functionality Modules

censhare modules cover the needs of a wide range of specific use cases, from marketing project planning, localization and translation to variant management, targeting and print production management.

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