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Universal Content Management

The single platform that unites your processes, teams and creativity to unlock the full value of your content.

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Learn more about Universal Content Management

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Universal Content Management

Unify and Simplify Your Marketing in One Seamless System

Let all your teams work as one, using the same, always up to date content and information to create powerful messages and memorable customer experiences on all marketing channels. From planning and creation to transformation and use, Universal Content Management helps unleash collaboration and aligns people’s creativity to build exciting, joined up marketing campaigns that work.


saved for Jaguar Land Rover since 2011


million files on 420,000 products


efficiency in producing advertising materials


different databases replaced with one


websites relaunched in 22 languages


Eliminate time consuming and costly complexity in the creation of all your marketing campaigns, across all channels.

  • Using the same platform, teams collaborate easily, boosting creativity and productivity

  • Create content just once, then automatically transform it for any channel

  • Avoid costly errors by ensuring teams are always using accurate, up to date content

  • Use streamlined processes and automation to let teams focus on the customer experience

  • Clear project tracking helps spot and resolve costly problems before it’s too late

  • Ensure a brand experience that’s consistent, high quality, personalized, and convincing


Universal Content Management offers all the capabilities you need, all running on the same platform using powerful semantic database and search technology. Users can quickly and intuitively find the digital assets they need and work with them in the most efficient way possible.

Digital Asset Management (DAM)

Stores all digital content, such as images, videos, documents, graphics and more, allowing users to create, edit, and update content for any need.

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Product Information Management (PIM)

Provides a single, reliable source of all product information for multiple uses, particularly to produce sales and marketing content.

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Content Management (CMS)

Enables users to create compelling media neutral content then automatically tailor it to any marketing channel in almost limitless ways.

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Functionality Modules

censhare modules cover the needs of a wide range of specific use cases, from marketing project planning, localization and translation to variant management, targeting and print production management.

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censhare Technology

We develop leading technologies like our semantic database to create new marketing capabilities.

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Interested in learning more about us, our products or the opportunity to work with us?

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