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Unified Workflow for All Media Channels

Migros Logo

How C3, Germany’s leading content marketing agency, integrated its client’s global communications.

The team at C3, formerly BurdaYukom Publishing, collaborates from all over Europe to produce the business partner magazine ‚Amagram‘ for the American retail giant, Amway. Produced in 26 different issues in the respective national languages, the intelligent censhare system effortlessly joins the staff together into a unified workflow and smoothly manages the data flow in the background as well.

censhare is a symbiosis of technology and communication which really hasn't been seen before.

Dr.-Ing. Christian FillManaging Director, BurdaYukom Publishing

Business Results

26

regionalized variants of magazines

2,000+

pages processed during end control phase alone

26

recipient countries directly linked to central servers

1

single data source feeds multiple delivery channels

140

internal and external users collaborate

Watch Success Story

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C3 has a decisive advantage in censhare that the media channels, marked by their mix of multimedia and international elements, can be handled by its central data management, allowing for a highly efficient workflow and a clear competitive edge. C3 places its full trust in censhare not only for Amagram, but also for supplementary newsletters and even for pure online media.

With censhare, a homogenous Amagram, localized in 26 regions, became a reality. Now we have a central collecting point for all data and can enter changes in one go, in one place with the results immediately available for all editorial offices.

Laura SchulteEditor In Chief, BurdaYukom Publishing

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About C3 Creative Code and Content

In 2012, BurdaYukom Publishing became part of Burda Creative Group. Which merged with KircherBurkhardt in the new created agency C3 Creative Code and Content at the beginning of 2015. C3 Creative Code and Content is Germany’s leading content marketing agency with offices in Berlin, Hamburg, Stuttgart, Frankfurt, Zurich and London. With a total turnover of about €60 million, C3 is one of the biggest digital agencies in the DACH region and the only agency that focuses on content.

Hubert Burda Media holds 50 percent of the shares in the company. Over a quarter of the 400 employees are journalists. Working alongside the journalists are strategists, designers, social media experts and developers. Together they can carry out innovative communication campaigns for over half of the DAX30 companies. C3 focuses on the combination of high quality content, creativity and technology, develops corporate brand strategies and digital content platforms, facilitates reputation management and supports clients with the communication of complex change processes.

Hubert Burda Media Logo

Contact:
C3 Creative Code and Content GmbH
Arabellastraße 23
81925 Munich / Germany
www.c3.co

censhare for Service Providers

The censhare platform enables any teams in an organization to access and use any digital asset, simply and efficiently.

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censhare Resources

We create, commission and curate a variety of great content for you to download - from whitepapers to industry reports and analyst insights. Find all of them in once place on our Resources page!

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