Today, more than half of a buyer’s journey takes place digitally, without any direct contact between customer and vendor. With products and their quality becoming more and more interchangeable, and with people who are more motivated by an organization’s image (its messaging) than by its products. Companies have to fight the competition in the area of communication and branding.
To succeed, companies need to identify and influence people who are out there in a diffuse business ecosystem, which they can no longer control with traditional communication measures. Understanding and engaging the collectives that potentially influence and purchase a product or a brand, as well as knowing the key people in these external groups, is the #1 necessity for successful marketing and communication. To enable an efficient and timely flow of relevant information is what a Gartner Research survey discovered is the top-priority effort in marketing technology today.
censhare’s Digital Experience Platform allow marketers to cope with the increasing complexity of business communication and to plan, create, influence and monitor the customer’s journey. It enables companies to manage communication, integrate any type of information, optimize all measures and to connect people with content, products and processes.