plus-retail-logo-colour.png

Putting the Flavor into Food Retailer’s Marketing

Supermarket chain PLUS Retail in the Netherlands depends on censhare’s flexible content management to promote its stores locally.

  1. chevron left iconPutting the flavor into food retailer’s marketing

500,000

digital assets managed

250+

stores supported

400+

Users

With around 270 stores across the Netherlands, PLUS Retail is a nationwide cooperation which has a powerful competitive advantage over many of its rivals. Working with individual store owners, the chain leverages flexibility and insight to tailor its offers for local customers a steady stream of customer communications.

But this focused marketing strategy came under threat, when the chain was suddenly told its existing content management system was being withdrawn within months. PLUS Retail needed to rapidly implement a new, highly flexible, future proof solution to meet its complex and growing marketing needs. It chose censhare, with its advantages quickly becoming apparent.

plus-retail-logo-colour.png
Our advertising agency loved censhare right from the start, and they don’t want to go back to the old system.
Joyce Stekelenburg

Specialist Communication Processes, PLUS Retail

Better, faster asset management

In a super speedy implementation, PLUS Retail was able to continue its marketing efforts uninterruptedly during the transition between the legacy system and the new, censhare Omnichannel Content Management Platform. While taking over the previous requirements of producing weekly store cards, the management of digital assets, and weekly print flyers, censhare also enabled the improvement of process efficiency, the better management of a growing bank of digital assets, and the faster production of weekly print marketing materials.

Productivity is up and the quality of output much higher. With other departments also wanting access to the system for their content needs, PLUS Retail is already planning the next steps for their future proof censhare implementation: workflow automation.

plus-retail-logo-colour.png
The usability of censhare is ten times better than our previous system. For example, for a campaign we are able to see right away the selected images on offer level. In the old system it was one campaign file with all selected images, so checking all images on offer level took a lot of time.
Joyce Stekelenburg

Specialist Communication Processes, PLUS Retail

plus-retail-logo-colour.png

About PLUS Retail

With 270 supermarkets, PLUS is an important player on the Dutch food market. The PLUS Retail organisation consists of the service office in Utrecht, three regional distribution centres in Haaksbergen, Ittervoort and Hendrik-Ido-Ambacht, and a national distribution centre in Middenbeemster.

www.plus.nl

aws-logo.png

Meet the project specialists

Amazon Web Services

PLUS Retail uses censhare hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs, and scale applications.

2018-retail-03-1-lands-end.jpg
lands-end-logo.png

Classic american lifestyle brand sets the pattern for profitable growth

With censhare Digital Asset Management (DAM) underpinning its marketing technology stack, leading clothing retailer Lands’ End has a sturdy foundation for strong global expansion.

Rewe_Markt_GmbH_Logo.jpg
REWE_Logo_new_transparent.png

Centralized ad media production and automation for retail enterprise

REWE Markt Gmbh, part of the leading european trade and tourism cooperative, REWE Group, reached for censhare to confront the complexity of data and process management for its German customer base.

ShopTalk Final.png
us-retailer-en.png

Smarter retail? It’s in the detail

This department store is giving its staff a more connected working experience with censhare.

Want to learn more?