Centralized Ad Media Production and Automation for Retail Enterprise

REWE Markt Gmbh, part of the leading european trade and tourism cooperative, REWE Group, reached for censhare to confront the complexity of data and process management for its German customer base.

  1. chevron left iconCentralized ad media production


more efficiency in advertising materials production


of previous potential pricing errors eliminated


of images stored for weekly sales brochures

REWE worked with strategic censhare partner MSP to implement a centralized ad media solution. As a result, a centralized censhare system now supports streamlined data management, production processes and team collaboration in one system for all regions and target groups.

We particularly like always having a single point of contact who is familiar with our specific requirements and able to provide us with solution oriented support.
Tanja Klever

Head of Pre-Press Production, REWE Markt GmbH

One central system for efficiency gains

Building on censhare’s content management platform, MSP developed a solution incorporating a custom designed module for the specialized needs of retail organizations.

This implementation led to a 75% more efficient production process and radically reduced the risk of errors in product information, as last minute changes to the data are performed in the one central system. REWE’s weekly sales brochures can be created for each market via a partly automated process, with the central database supplying all imagery and the latest product information. MSP also worked with REWE in order to create tailored modules such as the TeamRoom, which facilitates end to end digital process management.


About Rewe Markt GmbH

REWE Markt GmbH belongs to the leading trade and tourism cooperative in Germany and Europe, REWE Group, established in 1927. The group now employs 330,000 people and operates 15,000 stores in 20 European countries. In Germany, the company’s approximately 240,000 employees generated revenue of 39 billion euros in about 10,000 stores during 2016.

The REWE Group sales lines comprises the supermarkets and consumer stores operated by the brands REWE, REWE CENTER, REWE CITY and BILLA as well as Merkur, the discounter PENNY and the toom DIY stores, and also operates convenience stores (REWE To Go) and the ecommerce activities REWE Lieferservice, Zooroyal, Weinfreunde and Kölner Weinkeller. The umbrella brand DER Touristik comprises of tour operators and more than 2,400 travel agencies, as well as hotel chains and the direct operator

Solutions for retail & CPG:

For retailers, an Omnichannel Content Management platform that combines Digital Asset Management and Product Information Management cuts costs and time and helps build a consistent omnichannel experience for customers.


Meet the project specialists


MSP is a highly specialized software and consultancy company as well as an IT service provider.

The experts at MSP support companies in organizing their marketing more efficiently. The aim: Focusing on the core work of marketing by automating processes such as transactional activities. This includes all channels of marketing and communication activities such as web, social media, print, content management and public relations.

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