Smarter Retail? It’s in the Detail

This department store is giving its staff a more connected working experience with censhare.

  1. chevron left iconSmarter retail? It’s in the detail


reduction in production time


saved annually by reusing assets


of personalized email variations


staff benefit from new processes

Retail is a complex and unpredictable business and is becoming even more so with the collapse of many high street brands, a tough economic climate, and competition from online retailers.

This large department store in the US adapted its technology to improve marketing, ecommerce, and merchandising in order to compete in the digital era. Since 2013, it has been running a program of process automation and personalization that’s making the business more effective in the way it reaches customers.

censhare is way more than a DAM. It guides the production for all our digital and print processes.
Senior Programme Manager

large US retailer

Automation leads to meaningful gains

The retailer wanted to make its own employees’ working experience as seamless as its customers’ shopping experience. Its first goal with censhare was to move away from its own repository like DAM to censhare, which would solidify, standardize and streamline workflows. Workflows were automated for the company’s photo studio and the production of its printed ad inserts, affecting 160 people, and the store’s daily emails received similar treatment in that they were automated and personalized, lowering production time by half.

Introducing censhare and our new business processes gave us a set project structure that is automatically generated and managed. It was that simple
Senior Programme Manager

large US retailer


About this organization

Founded originally as a grocery store more than 90 years ago, this retailer has grown to more than 1,100 department stores in 49 states and employs more than 140,000 people. More than 56 percent of American households shop there today, bringing in more than $19 billion in revenue a year. Unfortunately we are unable to disclose the name of this brand.

Solutions for retail & CPG:

For retailers, an Omnichannel Content Management platform that combines Digital Asset Management and Product Information Management cuts costs and time and helps build a consistent omnichannel experience for customers.


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