Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry, which ended when she discovered that she nurtured
a passionate dislike of any tunes not produced in 1985.
No marketer went into their profession to spend their time tagging, managing, and approving a sea of marketing content. But this burden can be reduced to allow more time to do what marketers love to do: storytelling, inspiring, and creating.
To stay relevant in these very challenging times, publishers have to work hard. Let’s take a look at some of the tactics being used by some who are not just surviving, but are actually thriving in the modern media environment.
A PIM is a centralized hub of product information, the single source of truth of data essential for any company managing a product inventory. You can watch the censhare PIM in action in an on demand webinar.
Europe's largest printing house has transformed its business in order to address multiple challenges from one, central system. Mohn Media's demonstrates their achievement with Universal Content Management.
New products, variants, as well as updates mean that it takes constant care and attention to ensure that the most up to date information is available on all products. Thankfully, the efficiencies created by a PIM solution can be a game changer here.