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    Monica Mahon

    Collateral Marketing: A Comprehensive Guide

    Collateral marketing is an essential aspect of a successful marketing strategy. Its importance cannot be overstated, as it helps businesses establish a unified brand message, foster trust with customers, and enhance sales.

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    Josh Van Dyk

    Dynamic Templating 101: Why big business can’t live without it

    The larger the business, the more assets it requires. Unifying those assets poses a major challenge, one that grows even harder when a business needs to keep branding and messaging unified across multiple platforms and locations.

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    Monica Mahon

    Key benefits of Digital Asset Management for business

    Digital Asset Management (DAM) has emerged as a pivotal tool in the Digital landscape. As organizations grapple with an ever-growing volume of Digital content, DAM provides a structured and efficient approach to managing these assets. However, as with each and every technological solution, the real value of DAM lies in its ability to benefit businesses.

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    Monica Mahon

    Trends in commerce 2023 - A Benelux Perspective

    In the digital commerce landscape of 2023, there exists a significant content gap between the demands of retailers and the supply from manufacturers and wholesalers, particularly in trend-driven sectors such as fashion and home & living.

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    Monica Mahon

    Why manufacturers must add content to the production line

    Establishing the brand presence, building retail partner and end customer relationships, it’s all about communications – and content. In today’s omnichannel world, manufacturers don’t just manufacture.

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    Josh Van Dyk

    Digital Asset Management: The Brand Equity Maximizer

    When talking about brand equity, we are essentially discussing the value and strength of a brand in the eyes of its consumers. This value is often built over time through consistent and effective marketing, in which you need the right set of tools for.

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    Monica Mahon

    AI & DAM: A Match Made in Harmony

    Saying that AI is changing the world is like saying nothing.

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    Monica Mahon

    DAM for manufacturers: 5 reasons to love it

    Quite simply, if you have a digital asset lurking anywhere in your manufacturing business, you should have a digital asset management system, or DAM.

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    Monica Mahon

    Customer Experience: DAM & PIM to the rescue!

    Customer experience is like a perfect cup of coffee; the right blend of attention, service, and a hint of the unexpected can perk up anyone's day.

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