Collateral marketing is an essential aspect of a successful marketing strategy. Its importance cannot be overstated, as it helps businesses establish a unified brand message, foster trust with customers, and enhance sales.
The larger the business, the more assets it requires. Unifying those assets poses a major challenge, one that grows even harder when a business needs to keep branding and messaging unified across multiple platforms and locations.
Digital Asset Management (DAM) has emerged as a pivotal tool in the Digital landscape. As organizations grapple with an ever-growing volume of Digital content, DAM provides a structured and efficient approach to managing these assets. However, as with each and every technological solution, the real value of DAM lies in its ability to benefit businesses.
In the digital commerce landscape of 2023, there exists a significant content gap between the demands of retailers and the supply from manufacturers and wholesalers, particularly in trend-driven sectors such as fashion and home & living.
Establishing the brand presence, building retail partner and end customer relationships, it’s all about communications – and content. In today’s omnichannel world, manufacturers don’t just manufacture.
When talking about brand equity, we are essentially discussing the value and strength of a brand in the eyes of its consumers. This value is often built over time through consistent and effective marketing, in which you need the right set of tools for.
Saying that AI is changing the world is like saying nothing.
Quite simply, if you have a digital asset lurking anywhere in your manufacturing business, you should have a digital asset management system, or DAM.
Customer experience is like a perfect cup of coffee; the right blend of attention, service, and a hint of the unexpected can perk up anyone's day.