Lucy is the Digital Marketing Manager and a blog contributor at censhare AG. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!
The best software implementations can increase your organization's efficiency and effectiveness. But without a smooth start, you may not see the full impact. Here are 5 best practices to ensure you're set up for long-term success.
The print publishing industry is very dynamic and digitalization can be key to survival. But how do publishers do more than just staying afloat? Some solutions not only support publishers in staying afloat, but also allow them to transform and thrive.
Even modestly sized companies have a serious asset management challenge on their hands. And with customer expectations growing ever higher, DAM is key to retaking control and producing powerful marketing content.
The pressure on today's marketers is enormous. So how is it, that some teams are able to handle this so easily? We look at the example of BSH Hausgeräte GmbH, whose Universal Content Management approach has successfully revamped and improved its content management operations.
How do some companies grow faster, innovate quicker, and adapt to future trends with ease? Research into integrated content management has revealed the secret to securing your competitive advantage and overcoming inefficiencies through content centralization and collaboration.