We all want to better our marketing strategies in 2018 and understanding the latest trends is the best place to start. This week’s roundup of marketing technology news begins with infrastructure, because in the not too distant future if your tech doesn’t begin with a solid foundation then you will be left behind. Also, great advice on lead nurturing, a look at how marketing technology will continue to evolve and news on what the new spam is…
Don't Forget, Your Intrusive Ads Are Part of the Customer Experience – CMS Wire
As customer experience (CX) seems to be making a major push to mainstream relevancy it’s important that marketers remember that their ads are the first customer touchpoint. Our VP of Marketing, Ian Truscott, pointed out last week that a consumer does, in fact, have a longer attention span than a goldfish
and it’s not necessary to retarget to them everywhere they go.
How to nurture new vs. existing leads – Marketing Land
There are so many ways to get leads that the hard part actually comes after a lead has been attained. How do you segment, nurture, score and weed out leads once you have them? This piece explains how to nurture news leads as well as analyze and properly nurture the ones you already have.
7 Ways Technology Will Strengthen and Streamline Advertising in 2018 – Adweek
Technology will continue to evolve throughout 2018. Between humans and machines, we’ll start sorting out data that will help us do better at just about everything. Once we’re able to master data, we’ll be able to truly begin building a strong customer experience.
Invest in Digital Infrastructure to Increase Revenue – EContent Magazine
An investment in digital infrastructure is an investment in the future. This article explains why digital infrastructure is vital to invest in, whether you work for a small or large company. It also lays out a few points that I’ll be discussing in a webinar this Wednesday
5 Trends We'll Leave Behind In 2017 – Forbes
So many stories on what the future holds, but what about the things which should stay in the past? Here is a fun piece on five 2017 trends that don’t need to join us for the New Year. From unicorns to some overplayed memes, out with the old is the mantra here!