Hearst faces a triple threat – protect its brand, find profit in the high growth (but often free) digital space, and minimize the impact from print decline, read how they manage all that with the help of censhare.
Morag explores the world of complex product data management for some of the world's major consumer goods brand by the experts at Kwikee, a SGSco company, including how they are looking to tackle the newer challenges for PIM posed by voice technology in the market.
Theresa Regli, digital asset management expert and industry analyst, argues for the combined content powerhouse of digital asset management (DAM) and product information management systems (PIM) to help untangle the mess.
The fruits of effective product information management have never tasted so sweet! I take a quick look at the inspiring benefits of efficient data management through a future proof platform - brought to you by Kwikee!
Is your company ready for the omnichannel contact strategy it wants to develop? Morag Cuddeford Jones takes a look at the Forrester Research report, which says your company might not be there yet and shows how you can change that.
A well orchestrated omnichannel marketing strategy can seem like an unattainable goal, but this Forrester report outlines how companies wanting to step up can overcome the 6 biggest hurdles to the omnichannel approach. Morag Cuddeford-Jones explores.