Technologies have aided businesses in unravelling departmental silos, enabling them to work for the customer's sake. This week's martech roundup focuses on these technologies and how to take them further.
The FIFA World Cup is a major opportunity for companies to kick off their branding to the millions glued to their screens. This week's martech memo covers the field of digital, starting with branding and leading to blockchain.
This week’s martech roundup looks at the fact that some companies might have already gone overboard in terms of their GDPR prep, and how data will continue to be the driving force in marketing operations.
They All Contribute to the Bottom Line... Integration is a key theme to many articles. The ability to marry independent systems to work as one and feed relevant data to a centralized platform is a popular topic and this week's Monday Morning Memo covers just that.