Forrester's recent CX Index may present some alarming discoveries about waning consumer trust in brands, but this week's martech memo kicks off the week on a positive note with advice on how to think like the consumer and some brand success stories.
As summer slowly shifts into fall, it seems a fitting time to explore the shifting seasons in consumer behavior. This week's industry roundup explores the changing buyer journey, touches on influencer marketing, and more...
Your consumers are the focus this week (well, when aren’t they, right?) as we bring together six industry experts talking about the digital experience, the tech supporting it, and the benefits it can bring to both sides of the seller/buyer exchange.
Last week, I promised to give this particular little megaphone back to one of my team, but while their backs were turned, I have kept hold of it for one more week and here is a little trip through what I have learned this week.
We’ve gone to the all you can eat marketing buffet this morning and there’s a little bit of everything on our plate, starting with some rather persuasive expletives from Stephen Kelly on the use of profanity in marketing.
Last week I was on vacation and took this opportunity to completely disconnect myself from the word of internet. Now as I am back and starving for martech content, this week's martech memo dives into content and its affects on customer experience vital tech for digital marketing.
Whether you’re pleasing a customer, investing in chatbots, or using the latest and greatest content marketing platform, the investment should pay off. This week's content collection looks at ROI in the marketing space.