Doug Eldridge has worked in marketing and communications for fifteen years, with experience in marketing agencies and software vendors, he’s written for CMSWire, eContent Magazine and various industry blogs. Doug is based in Denver, Colorado, is an alumnus of censhare US and while he is not writing, he is a typical Coloradan, which means a lot of time in mountains and breweries.
Fresh off the heels of the TLS Automotive CX Summit in Los Angeles, here are five key takeaways which we picked up while hanging out with the auto crowd and hearing about the challenges and innovative solutions faced by this industry.
Last week I was on vacation and took this opportunity to completely disconnect myself from the word of internet. Now as I am back and starving for martech content, this week's martech memo dives into content and its affects on customer experience vital tech for digital marketing.
Whether you’re pleasing a customer, investing in chatbots, or using the latest and greatest content marketing platform, the investment should pay off. This week's content collection looks at ROI in the marketing space.
Technologies have aided businesses in unravelling departmental silos, enabling them to work for the customer's sake. This week's martech roundup focuses on these technologies and how to take them further.
The FIFA World Cup is a major opportunity for companies to kick off their branding to the millions glued to their screens. This week's martech memo covers the field of digital, starting with branding and leading to blockchain.