Lucy is the Digital Marketing Manager and a blog contributor at censhare. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!
Often companies are reluctant to invest in more systems, concerned about the burden of tech debt and incompatibilities, but it’s possible to bring the organization up to speed and even futureproof it! Five steps to best practice martech management.