Today, businesses run as much on information as they do on the products they actually produce. From the information that feeds the supply chain system to the ecommerce site, the instore point of sale and the social media feed, there is more and more of it every day. Without careful management, there is a real danger of being overwhelmed.
It’s time to get content under control.
This is the message in The Power of Single Source Publishing , our latest whitepaper on content management. As the title suggests, the paper advocates managing content across the whole organization from a single, centralized source to reduce inefficiencies and push competitive advantage.
In this paper you will learn about:
The need to COPE – Create Once, Publish Everywhere
Single source publishing as the solution to an exploding content demand
Success stories from brands such as Jaguar Land Rover and Newmarket Holidays who already taking this approach
For more information on why it’s worth putting all your content eggs into the one, centralized basket, download The Power of Single Source Publishing here .
Explore single source publishing as a concept, a system, and a solution in this censhare whitepaper, as well as learn how leading brands such as Jaguar Land Rover are already making the most of this approach.
Download Whitepaper
Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.
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