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Gabriele Crobeddu, the Editorial Systems Manager at Argus Media speaks to us as part of censhare’s ecosphere days digital 2021. During the conversation he detail the organization’s censhare implementation and its ability to adapt to changing business requirements, making it a future proof solution in providing a shared and scalable global environment for effective co-working across countries.
Before implementing censhare, the organization’s workflows were file-based and manual, limiting them in how much content can be delivered. Today Argus Media has a single source of truth, simplifying not only content creation and distribution, but the whole approval process. Internal automated workflows have increased the speed of content production and delivery, while allowing them to optimize content distribution across different subscriber sets. After 9 years of using censhare, its modular system
still allows the company to keep their tech stack up to date. With such customization the system can adapt to developing business needs, while still ensuring continual support for teams across the globe, leaving workflows and processes undisturbed for consistent quality and efficiency.
The seamless integration between censhare and Adobe InDesign has been a key factor for censhare in winning against the competition.
censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.
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