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Rethinking How Magazines Are Made

Bauer Media uses censhare to make it easier than ever for its brands to create and distribute content.

  1. chevron left iconRethinking how magazines are made

2,100

pieces of content a week produced via 1 workflow

550

people working across 93 titles

19,000+

videos and audio clips hosted on the entertainment hub

1

hub to create content across Bauer’s media brands

Bauer Media Group owns more than 600 print, digital, TV, and radio brands across 17 countries and is famous for mainstream magazines including Grazia, Q, and Empire. It also operates radio and TV stations including Kiss, Kerrang!, Absolute, and Scala Radio.

In addition to publishing its regular magazine titles, Bauer needed a way to make the sharing of content between brands and, editors and contributors much easier and more efficient. Following a pilot project for Grazia, Bauer implemented censhare in 2013.

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If you were to reinvent the process of producing magazines from scratch today, it would look a lot like what we’re implementing with censhare.
Leigh Cresswell

Product Director, Publishing Technology, Bauer Media

Beyond business as usual

Today, censhare helps Bauer get 93 magazines to press and support 550 contributors producing more than 2,100 pieces of content each week which reaches over 25 million UK consumers. censhare is integrated with Bauer’s advertising booking system for seamless delivery of ad copy into workflows and provides a portal for licensed and syndicated content so that partners can buy and download whatever they need whenever they need it.

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We decided on censhare because it was a complete product rather than a series of integrations. We can do 95 percent of what we need to do out of the box.
Leigh Cresswell

Product Director, Publishing Technology, Bauer Media

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About Bauer Media

Bauer Media UK is an entertainment network of iconic, multi platform brands. The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008. Founded in Hamburg in 1875 and now in its fifth generation of family ownership, the Bauer Media Group operates in 20 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide. Its brands in the UK reach 25 million consumers.

www.bauermedia.co.uk

Solutions for media & entertainment:

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Better magazines at lower cost

Egmont is keeping its magazine brands as strong as possible for as long as possible as it diversifies into new services for its core audiences.

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The changing face of media

Hearst UK pushes boundaries by innovating and collaborating with censhare as it shifts from being a publisher to a modern media company.

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Publishing across multiple sites and media

A leading media company maintains its competitive edge with censhare, centralizing integrated media production, simplifying processes, and controlling workflow.

Want to learn more?