Even modestly sized companies have a serious asset management challenge on their hands. And with customer expectations growing ever higher, DAM is key to retaking control and producing powerful marketing content.
The pressure on today's marketers is enormous. So how is it, that some teams are able to handle this so easily? We look at the example of BSH Hausgeräte GmbH, whose Universal Content Management approach has successfully revamped and improved its content management operations.
New products, variants, as well as updates mean that it takes constant care and attention to ensure that the most up to date information is available on all products. Thankfully, the efficiencies created by a PIM solution can be a game changer here.
Exploring why and how companies need to address the challenges of the remote workforce and the digital consumer, and the vital role of integrated content management in supporting the transformation needed for these new efficiencies.