This week I chat with Florian Lutz, Managing Director of Lösch - a censhare Certified Partner. Florian and I talk about how he and his team use censhare to deliver an optimum digital experience to their clients' customers.
A Digital Experience Platform (DXP) can help organizations to build trust, and enables sophisticated smart one-to-one marketing. In this day and age, DXP is a necessity to build relationships with your audience.
Yet again for this week's Inside censhare, we actually go outside, and this time we are all the way in India where censhare India hosted an event with Paul Writer to discuss the content market in this region.
It was my pleasure to spend an hour chatting to Rusty Warner, Principal Analyst at Forrester Research recently, as he shared his philosophy with us, “You can’t win smart clients with dumb content”, in this webinar.
Content is the theme of this week’s martech roundup, but isn’t it really the theme of our careers? If you’re a marketer, you’re producing and disseminating content, and if not, then you’re consuming content and hopefully, this content is relevant and necessary.
There is always a good reason why we as marketers focus on the front end, but what about the fact that we have a marketing automation system full of assets such as “New image 3.jpg” and can never bloody find anything?