The need for marketing productivity tools has exploded, but all is not lost! It is possible to whittle down your selection. You can optimise your solutions mix to streamline your marketing operations with these five key steps.
Consistent and effective brand management at scale can be a daunting task, but with the right technology at hand, it is not only possible to manage, but to improve and develop for the optimal customer experience.
There's no recipe for becoming a high performing, leading brand. But research into the habits of businesses using an integrated content management approach shows that it is in fact part of the winning formula for many organizations, especially in times of crisis.
The business effects of COVID-19 are far reaching and here to stay. But these challenges can also be an opportunity to accelerate your digital transformation plans to drive efficiency, engage workers, and build a better customer experience.
No marketer went into their profession to spend their time tagging, managing, and approving a sea of marketing content. But this burden can be reduced to allow more time to do what marketers love to do: storytelling, inspiring, and creating.
To stay relevant in these very challenging times, publishers have to work hard. Let’s take a look at some of the tactics being used by some who are not just surviving, but are actually thriving in the modern media environment.