Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry, which ended when she discovered that she nurtured
a passionate dislike of any tunes not produced in 1985.
A PIM is a centralized hub of product information, the single source of truth of data essential for any company managing a product inventory. You can watch the censhare PIM in action in an on demand webinar.
Europe's largest printing house has transformed its business in order to address multiple challenges from one, central system. Mohn Media's demonstrates their achievement with Universal Content Management.
New products, variants, as well as updates mean that it takes constant care and attention to ensure that the most up to date information is available on all products. Thankfully, the efficiencies created by a PIM solution can be a game changer here.
How can you enable effective brand management? You might not see it at a glance, but the magic of every successful brand lies in its supporting technology, enabling it to consistently present its best face to customers at the right time and in the right channels.