Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry, which ended when she discovered that she nurtured
a passionate dislike of any tunes not produced in 1985.
The placement of product information can be the difference between clinching a sale and turning a potential customer off for good. We explore how PIM supports this and many more critical moments in the customer journey.
Consistent and effective brand management at scale can be a daunting task, but with the right technology at hand, it is not only possible to manage, but to improve and develop for the optimal customer experience.
When a company enters a period of rapid growth, organizational complexity increases. But leading Swiss technology group, Leister, has easily achieved contextualized data exchange despite such growth, with censhare PIM.
The business effects of COVID-19 are far reaching and here to stay. But these challenges can also be an opportunity to accelerate your digital transformation plans to drive efficiency, engage workers, and build a better customer experience.
No marketer went into their profession to spend their time tagging, managing, and approving a sea of marketing content. But this burden can be reduced to allow more time to do what marketers love to do: storytelling, inspiring, and creating.
To stay relevant in these very challenging times, publishers have to work hard. Let’s take a look at some of the tactics being used by some who are not just surviving, but are actually thriving in the modern media environment.