Lucy is the Digital Marketing Manager and a blog contributor at censhare AG. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!
The need for marketing productivity tools has exploded, but all is not lost! It is possible to whittle down your selection. You can optimise your solutions mix to streamline your marketing operations with these five key steps.
There's no recipe for becoming a high performing, leading brand. But research into the habits of businesses using an integrated content management approach shows that it is in fact part of the winning formula for many organizations, especially in times of crisis.
Times are hard and it is not certain when they will become easier. But issues such as employee distribution and shrinking budgets will not disappear quickly. We explore how technologies such as a PIM can help.
The business world is used to seeing size as an indicator of success and security. But today we are seeing the legacy issue become a factor in holding large companies back from keeping up with face paced market change.