As companies evolve to interact with customers not just digitally, but in an omnichannel manner using multiple channels at once, their content and its management become vastly more complex.
Thousands of stories and even more images – Slimming World needed to organize, and make a mass of information accessible across the company. Learn how it moved into a truly efficient, cross-functional multichannel asset management organization.
A great deal of time, energy, and money goes into building a company’s tech stack – but with a changing retail landscape and evolving customer demands, some tech is either no longer fit for purpose or doesn’t integrate well with newer systems.
Often companies are reluctant to invest in more systems, concerned about the burden of tech debt and incompatibilities, but it’s possible to bring the organization up to speed and even futureproof it! Five steps to best practice martech management.
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