Building Brand Value with Content Marketing

James Naylor talks in this on demand webinar about the importance of content for Slimming World in building, maintaining and expanding its story and the story of its customers.

  1. chevron left iconBuilding Brand Value with Content Marketing
Lucy Campbell-WoodwardNovember 21, 2019
  • Digital Asset Management
  • Content Management

Content is consumed everywhere, in every form, at any time, and if a brand has the ability to meet these demands, it also has the potential to engage its customers on a whole new level.

censhare customer Slimming World is working on achieving exactly this - enabling content creation, management, and delivery to customers to become the best it can be. And you can find out how this is being translated into the daily working practices of the UK's most advance and effective weight management organization in this on demand webinar: How Slimming World Builds Brand Value with Content Marketing.

In this session, Group Publishing Systems Manager for Slimming World, James Naylor, talks to censhare about the role of content for the organization as a brand. He emphasizes it as an important tool in building, maintaining and expanding the brand's story, as well as the weight management stories and journeys of its customers. This importance is reflected in the organization's emphasis on supporting its content creators with the right technology and processes, with a view to creating a structured approach to content management which enables its content creatives to actually spend their time creating.

Listen in now to learn about:

  • The importance of supporting content creators
  • The need to bring structure to the chaos of content creation
  • Digital asset management as the key enabler for content success

You can download the webinar here.

If you find yourself hungry for more, visit the Slimming World Customer Success Story page for information on their past, current and planned implemetation of the censhare DAM solution.

Lucy Campbell-Woodward
Lucy is the Digital Marketing Manager and a blog contributor at censhare. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

Want to learn more?