August, 2018

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Building Brand Value with Content Marketing

Slimming World’s James Naylor talks to censhare about how he’s enabling content marketers via technology at Slimming World and is engaging consumers across its platforms, sharing his experience of the shift towards content marketing and brand publishing.

Learn about:

  • The importance of understanding that your content is consumed everywhere
  • The need to bring structure to the chaos of content creation
  • Digital asset management as the key enabler for content success

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Speakers

  1. morag-cuddeford.png

    Morag Cuddeford-Jones

    Freelance Writer & Consultant Editor at Bizibl

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  2. james-naylor.jpeg

    James Naylor

    Group Publishing Systems Manager, Slimming World

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  3. Ian-Truscott-1.png

    Ian Truscott

    Former VP Global Marketing, censhare

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