{"sharebuttons-enabled":true,"comments":"enabled","name":"Article Standard - Brand Management","id":41687,"event":{"decorator":{"factory":"cs.i18n","fields":"eventType,eventLocation"}},"seo":{"decorator":{"factory":"cs.i18n","fields":"description,title"},"description":{"de":"censhare Brand Management - Der integrierte zentralisierte Ansatz von censhare bietet einen einfachen, aber effektiven Weg, Markendaten zu verwalten und zu verteilen.","en":"censhare Brand Management - censhare\u2019s integrated, centralized approach provides a simple, yet powerful way to manage and distribute brand assets."},"title":{"de":"Brand Management | Markeninhalte optimieren | censhare","en":"Brand Management | Control & Streamline Brand Content | censhare"}},"content":{"decorator":{"factory":"cs.Xml2Json","fields":"title,subtitle,richText"},"assetId":41691,"subtitle":"<subtitle xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","name":"Main Content EN D","language":"en","title":"<title xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","richText":"<text xmlns:xlink=\"http://www.w3.org/1999/xlink\">\n<section name=\"keyvisual-video-shared\" Group-No=\"\"><image-box border=\"false\" zoom=\"false\" follow=\"follow\" align=\"left\" target=\"self\"><image aspect-ratio=\"16-9\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/110078\"/><\/image-box><group><subheadline-1 table-of-contents-exclude=\"false\">Be Brand Consistent at Every Customer Touchpoint<\/subheadline-1><paragraph>censhare Brand Management \u2013 a Single System to Easily Access and Control all Your Brand Related Assets and Processes.<\/paragraph><call-to-action style=\"style-1\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"censhare Contact Us\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/45495\" target=\"self\"><label>Get in Touch<\/label><\/call-to-action><\/group><\/section>\n\n\n\n<section name=\"inline-nav\">\n<subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">Brand Management<\/subheadline-1>\n<bullet-list>\n<item><paragraph><link url-fragment=\"#overview\" follow=\"follow\" url=\"\" target=\"self\">Overview<\/link><\/paragraph><\/item>\n<item><paragraph><link url-fragment=\"#benefits\" follow=\"follow\" url=\"\" target=\"self\">Benefits<\/link><\/paragraph><\/item>\n<item><paragraph><link url-fragment=\"#features\" follow=\"follow\" url=\"\" target=\"self\">Capabilities<\/link><\/paragraph><\/item>\n<item><paragraph><link url-fragment=\"#resources\" follow=\"follow\" url=\"\" target=\"self\">More<\/link><\/paragraph><\/item>\n<\/bullet-list>\n<\/section>\n\n<section name=\"overview\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">Win and Keep Your Customers\u2019 Loyalty<\/subheadline-1>\n<paragraph>While the digital age gives your customers more choice, the sheer range and complexity of touchpoints means maintaining brand consistency across every channel, market and language has never been harder.<\/paragraph><paragraph>censhare Brand Management simplifies all digital assets such as logos, brand artwork, images and fonts giving you tight control of how your brand is used. Now it\u2019s easy for regional and local teams to amend templates with content that\u2019s relevant for each individual market.<\/paragraph><\/section>\n\n<section name=\"success-stories\"><subrow><subcolumn vertical-alignment=\"center\"><subheadline-1 color=\"blue\" table-of-contents-exclude=\"false\">300,000<\/subheadline-1><paragraph align=\"center\"><bold>assets available to agency network in 19 countries<\/bold><\/paragraph><image-box border=\"false\" zoom=\"false\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/97681\" target=\"self\"><image aspect-ratio=\"flexible\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/48812\"/><\/image-box><\/subcolumn><subcolumn vertical-alignment=\"center\"><subheadline-1 color=\"blue\" table-of-contents-exclude=\"false\">1<\/subheadline-1><paragraph align=\"center\"><bold>identical campaign across print, web and social<\/bold><\/paragraph><image-box border=\"false\" zoom=\"false\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/44863\" target=\"self\"><image aspect-ratio=\"flexible\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/49857\"/><\/image-box><\/subcolumn><subcolumn vertical-alignment=\"center\"><subheadline-1 color=\"blue\" table-of-contents-exclude=\"false\">3,000+<\/subheadline-1><paragraph align=\"center\"><bold>users worldwide<\/bold><\/paragraph><image-box border=\"false\" zoom=\"false\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" xlink:href=\"censhare:///service/assets/asset/id/126092\" seo-title=\"BSH: censhare Customer Success Story\" target=\"self\"><image aspect-ratio=\"flexible\" alt-text=\"BSH: censhare Customer Success Story\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/64381\" seo-title=\"BSH Logo\"/><\/image-box><\/subcolumn><subcolumn vertical-alignment=\"center\"><subheadline-1 color=\"blue\" table-of-contents-exclude=\"false\">180<\/subheadline-1><paragraph align=\"center\"><bold>agencies using the system for print publications<\/bold><\/paragraph><image-box border=\"false\" zoom=\"false\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/44960\" target=\"self\"><image aspect-ratio=\"flexible\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/103321\"/><\/image-box><\/subcolumn><subcolumn vertical-alignment=\"center\"><subheadline-1 color=\"blue\" table-of-contents-exclude=\"false\">30,000<\/subheadline-1><paragraph align=\"center\"><bold>images shared efficiently across the company<\/bold><\/paragraph><image-box border=\"false\" zoom=\"false\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" xlink:href=\"censhare:///service/assets/asset/id/101946\" target=\"self\"><image aspect-ratio=\"flexible\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/103910\"/><\/image-box><\/subcolumn><\/subrow>\n<\/section>\n\n\n<section name=\"benefits\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">Benefits<\/subheadline-1>\n<paragraph>censhare\u2019s integrated, centralized approach provides a simple, yet powerful way to manage and distribute brand assets.<\/paragraph>\n<bullet-list style=\"style-1\">\n<item><paragraph><icon name=\"fa-medal\" color=\"blue\" size=\"s\"/><bold>Maintain customer loyalty<\/bold> by avoiding incorrect or outdated branding materials<\/paragraph><\/item>\n<item><paragraph><icon name=\"fa-trophy-alt\" color=\"blue\" size=\"s\"/><bold>Improve brand awareness<\/bold> among your employees <\/paragraph><\/item>\n<item><paragraph><icon name=\"fa-piggy-bank\" color=\"blue\" size=\"s\"/><bold>Reduce costs<\/bold> through improved productivity<\/paragraph><\/item>\n<item><paragraph><icon name=\"fa-user-clock\" color=\"blue\" size=\"s\"/><bold>Free up creative time<\/bold> to focus on a better customer experience<\/paragraph><\/item>\n<item><paragraph><icon name=\"far fa-users\" color=\"blue\" size=\"s\"/>Empower regional teams to <bold>collaborate<\/bold> and tailor global assets to audiences, <bold>while staying on brand<\/bold><\/paragraph><\/item>\n<\/bullet-list>\n\n<paragraph>Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.<\/paragraph>\n<call-to-action url-fragment=\"\" style=\"style-1\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"censhare Universal Content Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/128282\" target=\"self\"><label>Learn More<\/label><\/call-to-action><\/section>\n\n<section name=\"features\" Group-No=\"\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">Capabilities<\/subheadline-1>\n\n<paragraph>Brand Management with censhare lets marketing teams and agencies collaborate both locally and globally. Quickly share and create brand compliant, localized marketing content.<\/paragraph><paragraph align=\"left\"/>\n\n\n<subrow><subcolumn><image-box border=\"true\" zoom=\"true\" sorting=\"\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"Brand Asset Management of the application Brand Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" image-preset=\"xl\" seo-title=\"Brand Management - Brand Asset Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/50698\"/><\/image-box><\/subcolumn>\n\n<subcolumn><subheadline-3>Brand Asset Management<\/subheadline-3><paragraph>Brand content, including text, layouts, logos, images and videos, and all digital branding materials are saved centrally and made available globally.<\/paragraph>\n<bullet-list>\n<item><paragraph>Supports all file formats, including 3D<\/paragraph><\/item>\n<item><paragraph>Always up-to-date brand content<\/paragraph><\/item>\n<item><paragraph>Automated versioning<\/paragraph><\/item>\n<item><paragraph>Role and rights management<\/paragraph><\/item>\n<item><paragraph>Management of usage rights<\/paragraph><\/item>\n<item><paragraph>Real time full text search for all content and metadata<\/paragraph><\/item>\n<\/bullet-list><\/subcolumn><\/subrow>\n\n<subrow><subcolumn><subheadline-3>Brand and Media Portal<\/subheadline-3><paragraph>Brand assets are available online via the integrated media portal. A digital brand manual controls all brand relevant information and guidelines for employees, partners and users.<\/paragraph>\n<bullet-list>\n<item><paragraph>Pre-configured media portal<\/paragraph><\/item>\n<item><paragraph>Adjustable design<\/paragraph><\/item>\n<item><paragraph>Digital brand manual / style guide<\/paragraph><\/item>\n<item><paragraph>Template administration (Microsoft PowerPoint®, Adobe® InDesign®, etc.)<\/paragraph><\/item>\n<item><paragraph>Order handling<\/paragraph><\/item>\n<\/bullet-list><\/subcolumn><subcolumn><image-box border=\"true\" zoom=\"true\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"Brand and media portal of the application Brand Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" image-preset=\"xl\" seo-title=\"Brand Management - Brand and Media Portal\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/50699\"/><\/image-box><\/subcolumn><\/subrow>\n\n<subrow><subcolumn><image-box border=\"true\" zoom=\"true\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"Web-to-print of the application Brand Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" image-preset=\"xl\" seo-title=\"Brand Management - Web-to-Print\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/50873\"/><\/image-box><\/subcolumn><subcolumn><subheadline-3>Web to Print<\/subheadline-3><paragraph>Employees and partners can edit pre-configured brand layouts from anywhere using a web browser and create printed media like business cards and flyers.<\/paragraph>\n<bullet-list>\n<item><paragraph>Integrated Web to Print tools<\/paragraph><\/item>\n<item><paragraph>Template definition in Adobe® InDesign®<\/paragraph><\/item>\n<item><paragraph>Wizards guide users through the creation process<\/paragraph><\/item>\n<\/bullet-list><\/subcolumn><\/subrow>\n\n<subrow><subcolumn><subheadline-3>Approval and Access<\/subheadline-3><paragraph>Share approved content with your brand managers, partners and service providers with the censhare brand management software. Integrated workflows aid collaboration and ensure accuracy.<\/paragraph>\n<bullet-list>\n<item><paragraph>Workflows for approval and collaboration<\/paragraph><\/item>\n<item><paragraph>Access control for different roles<\/paragraph><\/item>\n<\/bullet-list><\/subcolumn><subcolumn><image-box border=\"true\" zoom=\"true\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"Web-to-print of the application Brand Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" image-preset=\"xl\" seo-title=\"Brand Management - Web-to-Print\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/50710\"/><\/image-box><\/subcolumn><\/subrow><\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<section><pre/><\/section>\n\n\n\n\n\n<section name=\"keyvisual-1\"><image-box zoom=\"false\" align=\"center\" target=\"self\"><image aspect-ratio=\"16-9\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/48377\"/><\/image-box>\n\n<group><subheadline-1 table-of-contents-exclude=\"false\">Brand Management<\/subheadline-1><subheadline-2 table-of-contents-exclude=\"false\">censhare ensures consistent brand management across all channels, employees, partners, regions and languages.<\/subheadline-2><call-to-action style=\"style-6\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"censhare Contact Us\" xlink:href=\"censhare:///service/assets/asset/id/49520\" target=\"self\"><label>Let Us Show You with a Demo<\/label><\/call-to-action><\/group>\n<\/section>\n\n<section name=\"headline-intro\"><subheadline-1 table-of-contents-exclude=\"false\">Accurate Brand Communications<\/subheadline-1><\/section>\n<section name=\"content-intro\"><paragraph>Your brand is built over the long term. Errors in branding can inevitably damage a brand\u2019s reputation. Different systems, processes and external partners make it difficult for brand managers to easily maintain a consistent brand strategy in all channels, regions and languages.<\/paragraph>\n\n<paragraph>With censhare, you manage your brands in a completely new way. Integrated Brand Management keeps everything up to date, available to all users and controlled by regional requirements. Save time and money, improve brand awareness and value and boost customer loyalty with engaging brand communication.<\/paragraph>\n<\/section>\n\n<section name=\"headline-1\"><subheadline-1 table-of-contents-exclude=\"false\">Brand Asset Management<\/subheadline-1><\/section>\n<section name=\"content-1\"><image-box border=\"true\" zoom=\"true\" align=\"left\" sorting=\"\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"censhare Digital Experience Platform: Brand Asset Management of the application Brand Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Brand Management - Brand Asset Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/50698\"/><\/image-box><paragraph>Brand content, including texts, layouts, logos, images and videos and all digital branding are saved centrally and made available globally.<\/paragraph>\n<bullet-list>\n<item><paragraph>Supports all file formats, including 3D<\/paragraph><\/item>\n<item><paragraph>Automated versioning<\/paragraph><\/item>\n<item><paragraph>Role and rights management<\/paragraph><\/item>\n<item><paragraph>Management of user rights<\/paragraph><\/item>\n<item><paragraph>Real time full text search for all content and metadata<\/paragraph><\/item>\n<\/bullet-list><\/section>\n\n\n\n<section name=\"headline-2\"><subheadline-1 table-of-contents-exclude=\"false\">Brand and Media Portal<\/subheadline-1><\/section>\n<section name=\"content-2\"><image-box border=\"true\" zoom=\"true\" align=\"right\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"censhare Digital Experience Platform: Brand and media portal of the application Brand Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Brand Management - Brand and Media Portal\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/50699\"/><\/image-box><paragraph>Make branding assets available online via the integrated media portal. A digital brand manual controls all brand relevant information and guidelines for employees, partners and consumers.<\/paragraph>\n<bullet-list>\n<item><paragraph>Pre configured media portal<\/paragraph><\/item>\n<item><paragraph>Adjustable design<\/paragraph><\/item>\n<item><paragraph>Digital brand manual / style guide<\/paragraph><\/item>\n<item><paragraph>Template administration (PPT, InDesign, etc.)<\/paragraph><\/item>\n<item><paragraph>Order handling<\/paragraph><\/item>\n<\/bullet-list><\/section>\n\n<section name=\"headline-3\"><subheadline-1 table-of-contents-exclude=\"false\">Web to Print<\/subheadline-1><\/section>\n<section name=\"content-3\"><image-box border=\"true\" zoom=\"true\" align=\"left\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"censhare Digital Experience Platform: Web-to-print of the application Brand Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Brand Management - Web-to-Print\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/50873\"/><\/image-box><paragraph>Employees and partners can edit pre-configured brand layouts from anywhere using just their web browser and create business cards or product and offer flyers.<\/paragraph>\n<bullet-list>\n<item><paragraph>Integrated Web to Print tools<\/paragraph><\/item>\n<item><paragraph>Template definition in Adobe InDesign<\/paragraph><\/item>\n<item><paragraph>Wizards for guiding users through the creation process<\/paragraph><\/item>\n<\/bullet-list><\/section>\n\n\n<section name=\"headline-4\"><subheadline-1 table-of-contents-exclude=\"false\">Approval and Access<\/subheadline-1><\/section>\n<section name=\"content-4\"><image-box border=\"true\" zoom=\"true\" align=\"right\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"censhare Digital Experience Platform: Approval and access of the application Brand Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Brand Management - Approval and Access\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/50710\"/><\/image-box><paragraph>Share approved content with your brand managers, partners and service providers with the censhare brand management software. Integrated workflows aid collaboration and ensure accuracy.<\/paragraph>\n\n<bullet-list><item><paragraph>Workflows for approval and collaboration<\/paragraph><\/item>\n<item><paragraph>Access control for different roles<\/paragraph><\/item>\n<\/bullet-list><\/section>\n\n\n<section name=\"content-outro\"><image-box zoom=\"false\" align=\"center\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/67905\"/><\/image-box><group><subheadline-1 table-of-contents-exclude=\"false\">Universal, Smart Content Management<\/subheadline-1><paragraph>All applications extend the functionality of censhare and are completely integrated with each other. All content and information is part of the semantic network and available in every application.<\/paragraph><call-to-action style=\"style-6\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"censhare Demo vereinbaren\" xlink:href=\"censhare:///service/assets/asset/id/49520\" target=\"self\"><label>Schedule A Demo<\/label><\/call-to-action><\/group><\/section><\/text>","actualReferences":[{"id":45495,"type":"article."},{"id":48377,"type":"picture."},{"id":48812,"type":"picture."},{"id":49857,"type":"picture."},{"id":50698,"type":"picture."},{"id":50699,"type":"picture."},{"id":50710,"type":"picture."},{"id":50873,"type":"picture."},{"id":64381,"type":"picture."},{"id":67905,"type":"picture."},{"id":103321,"type":"picture."},{"id":103910,"type":"picture."},{"id":110078,"type":"picture."},{"id":128282,"type":"article."}],"keyVisual":"<key-visual type=\"none\" 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