With around 270 stores across the Netherlands, PLUS Retail is a nationwide cooperation which has a powerful competitive advantage over many of its rivals. Working with individual store owners, the chain leverages flexibility and insight to tailor its offers for local customers a steady stream of customer communications.
But this focused marketing strategy came under threat, when the chain was suddenly told its existing content management system was being withdrawn within months. PLUS Retail needed to rapidly implement a new, highly flexible, future proof solution to meet its complex and growing marketing needs. It chose Censhare, with its advantages quickly becoming apparent.
