Putting the Flavor into Food Retailer’s Marketing

With around 270 stores across the Netherlands, PLUS Retail is a nationwide cooperation which has a powerful competitive advantage over many of its rivals. Working with individual store owners, the chain leverages flexibility and insight to tailor its offers for local customers a steady stream of customer communications.

But this focused marketing strategy came under threat, when the chain was suddenly told its existing content management system was being withdrawn within months. PLUS Retail needed to rapidly implement a new, highly flexible, future proof solution to meet its complex and growing marketing needs. It chose censhare, with its advantages quickly becoming apparent.

In a super speedy implementation, PLUS Retail was able to continue its marketing efforts uninterruptedly during the transition between the legacy system and the new, censhare Universal Content Management solution. While taking over the previous requirements of producing weekly store cards, the management of digital assets, and weekly print flyers, censhare also enabled the improvement of process efficiency, the better management of a growing bank of digital assets, and the faster production of weekly print marketing materials.

Productivity is up and the quality of output much higher. With other departments also wanting access to the system for their content needs, PLUS Retail is already planning the next steps for their future proof censhare implementation: workflow automation.

PLUS Retail uses censhare hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs, and scale applications.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.