Organizations are all facing the challenge of a shift from generalized mass-distribution messaging to the new one-to-one paradigm.
Yet, the solutions offered and the marketing technology landscape is a complicated puzzle. Thousands of vendors and platforms claim to power your future marketing programs and what was once simply the art of crafty messaging has now become intensely personalized.
In this whitepaper, industry analyst, author and thought leader Theresa Regli
guides us through this maze of industry speak and acronyms, citing her years of real world client experience and discusses what are the real ingredients of a Digital Experience Platform.
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