Consumers are hungry for content and the pressure is on marketers to deliver it, personalized and in the context of the consumer. But in the face of business efficiency, this can be a struggle.
This whitepaper explores how brands are reacting to this challenge by centralizing their content assets and publication processes, a practice also known as single source publishing. We look at this concept, its benefits and some brand use cases.
Download the whitepaper to learn about:
Feeding the content beast whilst maintaining business efficiency
Single source publishing as a concept, a system and a solution
Strategies and success stories from brands such as Jaguar Land Rover and Newmarket Holidays already taking this approach
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