Consumer patience is running out. Poorly conceived, badly targeted and generic content is a no go. So what does this mean for your business?
It means that you have to be able to deliver relevant, personalized, real time content as if it were the most natural thing in the world. But for most, it won’t be a breeze.
So this whitepaper presents five facts on real time content and its production, and what you can do to face them head on:
There’s an Explosion in Content Demand - and Complexity
Publishing Content is Everyone’s Business
Dabbling Won’t Do It
It’s Ultra Convenience or Bust
The Silos Must Go
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