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Single Source Publishing – Putting Your Eggs all in one basket
Blog

Single Source Publishing – Putting All Your Eggs in One Basket

Today, businesses run as much on information as they do on the products they actually produce. From the information that feeds the supply chain system to the ecommerce site, the instore point of sale and the social media feed, there is more and more of it every day. Without careful management, there is a real danger of being overwhelmed.

It’s time to get content under control.

This is the message in The Power of Single Source Publishing , our latest whitepaper on content management. As the title suggests, the paper advocates managing content across the whole organization from a single, centralized source to reduce inefficiencies and push competitive advantage.

In this paper you will learn about:

  • The need to COPE – Create Once, Publish Everywhere

  • Single source publishing as the solution to an exploding content demand

  • Success stories from brands such as Jaguar Land Rover and Newmarket Holidays who already taking this approach

For more information on why it’s worth putting all your content eggs into the one, centralized basket, download The Power of Single Source Publishing here .

The Power of Single Source Publishing

Explore single source publishing as a concept, a system, and a solution in this censhare whitepaper, as well as learn how leading brands such as Jaguar Land Rover are already making the most of this approach.

Download Whitepaper
Morag Cuddeford-Jones Morag Cuddeford-Jones

Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

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